Terms & Conditions

SEL OF ARABIA™ — LEGAL
These Terms & Conditions govern the use of the SEL OF ARABIA™ website, products, services, communications, and related activities. By accessing or using our website, you agree to these terms.

1. General Information

SEL OF ARABIA™ operates as a premium consumer brand focused on retail, hospitality, brand collaborations, digital communications, and related activities.

For legal or service-related inquiries, you may contact:

Email Us

2. Website Usage

You agree to use this website only for lawful purposes and in a manner that does not infringe the rights, restrict, or inhibit the use of this website by any third party.

  • No unauthorized use of the website
  • No fraudulent activity
  • No misuse of content or branding
  • No interference with website functionality
  • No unlawful or abusive behavior

3. Intellectual Property

All website content including branding, trademarks, text, graphics, visual assets, logos, product concepts, images, videos, layouts, and design elements are the property of SEL OF ARABIA™ unless otherwise stated.

No material may be copied, reproduced, distributed, modified, or commercially used without prior written permission.

4. Products & Availability

Products, services, launches, collaborations, availability, pricing, packaging, and specifications may change without notice.

We reserve the right to limit, refuse, or cancel orders where necessary.

Availability may vary across regions, retail channels, hospitality channels, and distribution partners.

5. Orders & Payments

When purchasing products through our website or related channels, you agree to provide accurate and complete information.

Payments may be processed through third-party payment providers and infrastructure partners.

We reserve the right to refuse or cancel transactions where fraud, unauthorized activity, pricing errors, or technical issues are suspected.

6. Shipping & Delivery

Delivery timelines are estimates only and may vary depending on region, logistics providers, customs procedures, availability, or operational circumstances.

SEL OF ARABIA™ is not responsible for delays outside our reasonable control.

7. Returns & Refunds

Returns, exchanges, or refunds may be accepted in accordance with applicable laws and our operational policies.

Certain products, limited editions, promotional items, or opened consumable products may not be eligible for return.

8. Third-Party Services

Our website may use or integrate third-party platforms, technologies, tools, payment providers, analytics providers, logistics providers, social media platforms, or infrastructure services including Shopify.

We are not responsible for third-party platforms, policies, outages, or external services beyond our reasonable control.

9. Limitation of Liability

To the maximum extent permitted by applicable law, SEL OF ARABIA™ shall not be liable for indirect, incidental, consequential, special, or punitive damages arising from the use of this website, products, services, or related activities.

All services, products, and website content are provided on an “as available” basis without warranties of uninterrupted availability or error-free operation.

10. Privacy

Your use of this website is also governed by our Privacy Policy.

11. Modifications

We reserve the right to modify, update, suspend, or discontinue parts of the website, products, services, or these Terms & Conditions at any time without prior notice.

12. Governing Law

These Terms & Conditions shall be governed and interpreted in accordance with the applicable laws and regulations of the United Arab Emirates (UAE).

SEL OF ARABIA™ · Terms & Conditions